the story behind


The festive season is the perfect time for the designer to launch this powerful and nostalgic collection. Every women deserves to immerse herself in luxury. Are you ready to sparkle?

With the authentic glamour of old Hollywood as an inspiration, designer Bjorn van den Berg translated gold combined with black, silver, clear crystals and black diamonds into festive and luxurious designs, with influences from the art nouveau and art deco eras. He presents his new collection: ‘Maturity’. A homage to all strong women, in his own life and in general. Let’s get the festive season started!

The ‘Maturity’ collection reveals Bjorns craftsmanship and influences from the art deco era, combined with high end, luxurious materials. Bjorn was inspired by memories from the past and the collection shows that he has grown as an individual and as a designer. His love for details is infinite and his vision is clearer than ever.


The color palette contains a warm gold, in combination with black and fading into clear and soft grey black diamond tones. The colors are translated through countless hand-set crystals. For this collection, Bjorn was inspired by beautiful detailed jewelry from the past. Bjorn: “We all know the beautiful sceneries, actresses and femme fatales of the old Hollywood on our own way. It is your own interpretation that brings the collection to life.”


Couture, limited editions and a spectacular prêt-a-porter are the three major components that serve as the base for the ‘Maturity’ collection. The collection exists of eighteen pieces in total, including a signature corset, headpiece and a waistbelt made of velvet and cocoprint leather, covered with a 24k gold plated set with an infinite number of crystals.

The limited editions are the true collector items, such as spectacular clutches, necklaces and bracelets, all covered with crystals and fine plated in 24k gold. The items are produced in limited numbers only, handmade by the designer himself in his studio in Amsterdam. They are a musthave for the holidays!

Christmas comes early this year, with the stunning prêt-a-porter collection. The collection has something for everyone. It contains earrings, pendants, bracelets and a ring. Bjorn: “The perfect match for every occasion and outfit.” The prêt-a-porter collection will be available in the online boutique and through exclusive salespoints.


Bjorn was inspired by strong and independent women in his family, like his mother and grandmother. He choose a powerful woman as the main character in the campaign for the ‘Mature’ collection and wants to make a statement. In addition to an already beautiful campaign, shot by photographer Hans Mooijer, Bjorn wants to tribute and pay a homage to all strong and mature woman that inspired him for years as a designer. “Not only the Hollywood legends, but also women in general and in my life,” Bjorn says. “They have given me so much. Strong women inspire me and literally bring my designs to life. It was time to give something back.”


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